It is curious that despite coaching being a billion dollar industry, confusion still pervades about exactly what it is. This may be attributed to the fact that thanks to its popularity coaching has become the ‘next great thing’, and everyone who has anything to offer is now calling themselves a coach.
So, in its true sense, what is coaching . . . really?
The short definition that we use at In2Great Business is ‘Coaching is a dialogue with a person, or team of people, which assists the individuals along a process of self-discovery, leading to some form of self-chosen and desired action’.
There are some very key principles included in our definition of coaching:
The first principle is that coaching is a dialogue. Coaching is always a conversation, and that conversation is client-led. It is always solution-oriented, in that the conversation explores how to move the client from where they are now to where they want to be.
The second principle is that pure coaching is a process of self-discovery. If we had the answers we sought, we would already be where we wanted to be. Coaching, therefore, helps uncover exactly what we want, why we want it, how we want it and what is holding us back from getting it.
The third principle is that coaching must move the client into action. If the client isn’t inspired to take action, even if that action is reflection and thinking, then coaching hasn’t been successful.
I will expand on this in future articles, so for now, suffice it to say that coaching differs substantially from psychotherapy, mentoring and consulting. Equally, coaching is not remedial, and is not designed to ‘fix something that is wrong with you’.
Coaching is all about working with individuals who would like to become exceptional in life and in business.
Coaching always asks for action. As a result of having read this article, what action are you going to take? If you haven’t already joined the In2Great Business community, why not sign up for our weekly newsletter, and connect with us on our social media platforms. It’s as easy as clicking the button in the right-hand column and signing up. And, if you got some benefit from this article, feel free to share it with friends and family, using the buttons below.
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